Writing

How to Write Your Non-Fiction Book Like a Best-selling Novel

Do you want to write a book? Many people do. Often, when I meet someone and they learn what I do, I hear, “Oh, I’ve been thinking about writing a book.” But do a little research and you’ll see that the market is saturated with books about people’s journeys with cancer, overcoming an abusive childhood […]

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Want to Gain Your Readers’ Trust? Don’t Leave Out This Crucial Step!

Writers – or anyone communicating to grow and maintain an audience – need to build trust with their readers. One of the best ways to do so is by figuring out what objections readers might have to the writer’s message, and then making sure to answer those objections in the course of your writing.

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Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part II

This post is part of a series I started in December. The first post covered the first three reasons to blog. This post covers three more reasons. Aren’t blogs so . . . 2010? That’s the question I posed a month and a half ago. What’s the answer? First, a review: as I explained in

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Want to Be an Author? Three Reasons You Need Storytelling Skills (Even for an Informational Book)

Storytelling is important to us humans. You could argue that every life is a collection of short stories and/or series of novels that tie to a longer narrative. Telling stories is how we connect to each other and make sense of the world around us. That’s why telling a good story is an important skill

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Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part I

This post is part of a series and will cover the first three reasons to blog. Stay tuned next month for more! Aren’t blogs so . . . 2010? Not really. The buzz on the street is that, while the type of blog that started this particular medium is fading from popularity, most people who

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