Writing

Should I Hire a Ghostwriter? Four Benefits You’ll Get Plus Two Misconceptions

What is it like to work with a ghostwriter? Many people, when they find out what I do, are fascinated. “How does that work?” is a question I get a lot. To explain, let me give you a quick example: a couple of years ago, a solopreneur hired me to write eight blog posts on …

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Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part II

This post is part of a series I started in December. The first post covered the first three reasons to blog. This post covers three more reasons. Aren’t blogs so . . . 2010? That’s the question I posed a month and a half ago. What’s the answer? First, a review: as I explained in …

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Want to Be an Author? Three Reasons You Need Storytelling Skills (Even for an Informational Book)

Storytelling is important to us humans. You could argue that every life is a collection of short stories and/or series of novels that tie to a longer narrative. Telling stories is how we connect to each other and make sense of the world around us. That’s why telling a good story is an important skill …

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Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part I

This post is part of a series and will cover the first three reasons to blog. Stay tuned next month for more! Aren’t blogs so . . . 2010? Not really. The buzz on the street is that, while the type of blog that started this particular medium is fading from popularity, most people who …

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Should You Judge a Book’s Cover? Yes—It’s of Make-or-Break Importance!

Yvonne Parks, Cover Designer for Rich Dad Poor Dad, Discusses Her Passion “Yvonne’s incredible. While you’re still on the phone with her talking about ideas for the book, she’ll be drawing up 3-4 ideas and emailing them over.” That’s the glowing reference I heard recently from an acquisitions editor in my network. In person—well, virtually …

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