Writing

Want to Be an Author? Three Reasons You Need Storytelling Skills (Even for an Informational Book)

Storytelling is important to us humans. You could argue that every life is a collection of short stories and/or series of novels that tie to a longer narrative. Telling stories is how we connect to each other and make sense of the world around us. That’s why telling a good story is an important skill …

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Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part I

This post is part of a series and will cover the first three reasons to blog. Stay tuned next month for more! Aren’t blogs so . . . 2010? Not really. The buzz on the street is that, while the type of blog that started this particular medium is fading from popularity, most people who …

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Should You Judge a Book’s Cover? Yes—It’s of Make-or-Break Importance!

Yvonne Parks, Cover Designer for Rich Dad Poor Dad, Discusses Her Passion “Yvonne’s incredible. While you’re still on the phone with her talking about ideas for the book, she’ll be drawing up 3-4 ideas and emailing them over.” That’s the glowing reference I heard recently from an acquisitions editor in my network. In person—well, virtually …

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Columbus/Indigenous People’s Day: 4 Ways Writing Helps You Honor & Discover

The act of writing is a journey, an exploration. It is also an excellent way to acknowledge the past and express gratitude for what came before. Why is that relevant today? Today is Indigenous People’s Day in many places in America. The day acknowledges the American people who were here before Europeans arrived en masse. …

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Are Books a Dying Breed? Three Reasons I Don’t Think So

More people than ever are writing and publishing books. Meanwhile, podcasts, YouTube, TikTok, and other platforms for audio and video media burgeon. Is it a competition? Last year while doing some research for a client, I met with a couple of young businesspeople to take their pulses on reading preferences. One did not read books. …

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What Should I Do First if I Want to Write a Book? Three Goals You Must Set

Part III This is the last of a series on setting goals for your book. In this post, I’ll go over the last of three goals you must set if you want to write a successful book in today’s increasingly competitive, overcrowded book market. Introduction First, let’s look at what we’ve covered in my previous …

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What Should I Do First if I Want to Write a Book? Three Goals You Must Set: Part II

In my last post, I discussed why it’s important to set goals if you want to be an author, and the first of three goals you should have for writing a book. In this post, we’ll cover the second of those goals. But first, a recap. Setting Goals is Key to Writing a Book Simply …

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How to Write a Successful Book: The 6 Things MORE Important Than the Words

In this article, I’ll tell you the six things MORE important than writing that make a book successful. Why? When I tell people I’m a ghostwriter, it opens a side of them that people close to them may not see. I hear things like: “I’d love to write a book!” Or “I’ve been told I …

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Blogging: A Way to Build Trust (and Some Tips to Help You Do It)

Is blogging overrated? Maybe. But do it right, and it can still pack a marketing punch. “Do you want to hear some feedback you might not like?” A few weeks ago, I got this Facebook message from an alleged marketing guru I had connected with. We’d “met” in the virtual world on someone else’s social …

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