Passive vs. Active Voice If you doubt your writing skills, OR you want to write more effectively, these tips are essential. “As I walked silently down the street, I was being followed by two men. The sounds being made by them were disturbing. One was breathing noisily as he walked along with a slouching gait, …
Six Ways to Make Your Writing More Effective – Part III Read More »
Connect and Transition If you doubt your writing skills, OR you want more effective writing skills, these tips are essential. For one of my classes in high school, I wrote a paper about lions. I loved lions and had read about them for years. So, when we did peer editing in class, the feedback I …
Six Ways to Make Your Writing More Effective – Part II Read More »
Writers – or anyone communicating to grow and maintain an audience – need to build trust with their readers. One of the best ways to do so is by figuring out what objections readers might have to the writer’s message, and then making sure to answer those objections in the course of your writing.
Is blogging overrated? Maybe. But do it right, and it can still pack a marketing punch. “Do you want to hear some feedback you might not like?” A few weeks ago, I got this Facebook message from an alleged marketing guru I had connected with. We’d “met” in the virtual world on someone else’s social …
Blogging: A Way to Build Trust (and Some Tips to Help You Do It) Read More »
Have you heard the myth that human attention spans have declined in the last couple of decades? That goldfish can focus longer than the average human? Myth it may be, grounded on shaky statistics. Yet many modern readers do seem to prefer online content they can consume in small chunks that are easy to digest. …
Want to Write Skimmable Content with Great SEO? Here’s Your Guide Read More »