writing tips

How to Write Your Non-Fiction Book Like a Best-selling Novel

Do you want to write a book? Many people do. Often, when I meet someone and they learn what I do, I hear, “Oh, I’ve been thinking about writing a book.” But do a little research and you’ll see that the market is saturated with books about people’s journeys with cancer, overcoming an abusive childhood […]

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Want to Gain Your Readers’ Trust? Don’t Leave Out This Crucial Step!

Writers – or anyone communicating to grow and maintain an audience – need to build trust with their readers. One of the best ways to do so is by figuring out what objections readers might have to the writer’s message, and then making sure to answer those objections in the course of your writing.

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Blogging: A Way to Build Trust (and Some Tips to Help You Do It)

Is blogging overrated? Maybe. But do it right, and it can still pack a marketing punch. “Do you want to hear some feedback you might not like?” A few weeks ago, I got this Facebook message from an alleged marketing guru I had connected with. We’d “met” in the virtual world on someone else’s social

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Want to Write Skimmable Content with Great SEO? Here’s Your Guide

Have you heard the myth that human attention spans have declined in the last couple of decades? That goldfish can focus longer than the average human? Myth it may be, grounded on shaky statistics. Yet many modern readers do seem to prefer online content they can consume in small chunks that are easy to digest.

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