why blog

Should You Blog? Six Ironclad Arguments for Doing So to Keep Your Biz—and YOU—Fresh: Part II

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This post is part of a series I started in December. The first post covered the first three reasons to blog. This post covers three more reasons. Aren’t blogs so . . . 2010? That’s the question I posed a month and a half ago. What’s the answer? First, a review: as I explained in …

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Blogging: A Way to Build Trust (and Some Tips to Help You Do It)

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Is blogging overrated? Maybe. But do it right, and it can still pack a marketing punch. “Do you want to hear some feedback you might not like?” A few weeks ago, I got this Facebook message from an alleged marketing guru I had connected with. We’d “met” in the virtual world on someone else’s social …

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