how to write a blog

Blogging: A Way to Build Trust (and Some Tips to Help You Do It)

Is blogging overrated? Maybe. But do it right, and it can still pack a marketing punch. “Do you want to hear some feedback you might not like?” A few weeks ago, I got this Facebook message from an alleged marketing guru I had connected with. We’d “met” in the virtual world on someone else’s social […]

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Want to Write Skimmable Content with Great SEO? Here’s Your Guide

Have you heard the myth that human attention spans have declined in the last couple of decades? That goldfish can focus longer than the average human? Myth it may be, grounded on shaky statistics. Yet many modern readers do seem to prefer online content they can consume in small chunks that are easy to digest.

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